Factors.ai
The unified marketing intelligence platform.
Overview
Factors.ai is a B2B marketing intelligence platform that helps marketers connect their activities to revenue. It integrates with CRM, ad platforms, and website analytics to track the entire customer journey across accounts. The platform provides account-level analytics, multi-touch attribution, and tools for identifying anonymous website visitors. A key feature is its website personalization capability, which allows marketers to tailor content and CTAs for visitors from specific accounts, powered by its unified data.
✨ Key Features
- Account Journey Mapping
- Marketing Attribution
- Website Visitor Identification
- Website Personalization
- Custom Dashboards and Reporting
- Slack and CRM integration
🎯 Key Differentiators
- Combines deep analytics and attribution with website personalization capabilities
- Strong focus on the B2B marketing user
- Generous free tier and transparent pricing
Unique Value: Go beyond basic analytics to understand the full account journey, prove marketing's impact on revenue, and personalize the buyer experience.
🎯 Use Cases (5)
✅ Best For
- B2B marketing attribution and analytics
- Website personalization for ABM
- Identifying anonymous account-level intent
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies needing a platform for ad execution or sales engagement
- Teams looking for a simple, standalone website analytics tool
🏆 Alternatives
Offers a unique combination of deep analytics and website personalization that is often found in separate, more expensive enterprise tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Up to 25,000 monthly tracked users.
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