mParticle
The Customer Data Platform for the Modern Enterprise
Overview
mParticle is a customer data platform (CDP) that helps businesses collect, unify, and activate their customer data. It provides a single platform for managing customer data across all channels, from mobile and web to offline sources. This unified data can then be sent to a wide range of marketing, analytics, and data warehousing tools.
✨ Key Features
- Data Collection
- Identity Resolution
- Audience Segmentation
- Data Quality
- Data Connections
🎯 Key Differentiators
- Strong focus on mobile data
- Advanced data quality and governance features
- Flexible and scalable platform
Unique Value: mParticle provides a single platform to manage all of your customer data, ensuring that it is clean, consistent, and connected to all of the tools you use.
🎯 Use Cases (5)
✅ Best For
- Improving mobile app user engagement and retention
- Creating a consistent customer experience across all channels
- Ensuring data quality and compliance
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses with a limited mobile presence
- Companies that do not need to connect to a wide range of tools
🏆 Alternatives
Compared to other CDPs, mParticle offers a stronger focus on mobile data and more advanced data quality and governance features.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: NA
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