Salesforce Pardot (Marketing Cloud Account Engagement)
Drive faster growth with marketing automation that unites marketing and sales on the #1 AI CRM.
Overview
Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a marketing automation solution designed for B2B organizations. It features a dual system for lead qualification: scoring based on engagement and behavior, and grading based on how well a lead fits the ideal customer profile. It leverages Salesforce's Einstein AI for predictive lead scoring.
✨ Key Features
- Einstein AI Predictive Lead Scoring
- Rules-based Lead Scoring
- Lead Grading (Profile Fit)
- Engagement Studio for automated nurturing
- Deep integration with Salesforce CRM
- ROI Reporting
🎯 Key Differentiators
- Native, seamless integration with Salesforce CRM.
- Powerful B2B-focused features like grading and ABM tools.
- Leverages Einstein AI for predictive analytics.
Unique Value: The premier marketing automation solution for businesses that run on Salesforce, providing unparalleled alignment between sales and marketing.
🎯 Use Cases (4)
✅ Best For
- Qualifying and prioritizing leads for B2B sales teams
- Nurturing long sales cycle leads effectively
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with simple marketing needs
- Companies not using Salesforce CRM
🏆 Alternatives
Offers deeper, more native integration with Salesforce CRM than any competitor, making it the default choice for many Salesforce customers.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Premier Success Plans available tier)
🔒 Compliance & Security
💰 Pricing
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