SmartyAds

Full-Stack Programmatic Ad Tech Company.

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Overview

SmartyAds is a full-stack programmatic advertising company that provides a global infrastructure of data-driven solutions for media buyers and sellers. Their offerings include a Demand-Side Platform (DSP) for advertisers and a Supply-Side Platform (SSP) for publishers, supporting omnichannel campaigns across CTV, mobile, and desktop.

✨ Key Features

  • Full-stack platform (DSP, SSP, Ad Exchange)
  • Omnichannel media buying (CTV, DOOH, mobile, audio, video, display)
  • AI-powered bid optimization
  • Contextual targeting
  • Self-serve and managed service options
  • Advanced reporting and analytics

🎯 Key Differentiators

  • Offers a complete, proprietary full-stack solution (DSP, SSP, Ad Exchange)
  • Strong support for a wide variety of ad formats, including emerging ones like DOOH and audio
  • AI and ML algorithms for bid optimization

Unique Value: Provides a unified, full-stack programmatic ecosystem, allowing advertisers and publishers to operate within a single, transparent, and efficient platform for all their ad tech needs.

🎯 Use Cases (4)

Programmatic media buying for agencies and brands Publisher inventory monetization Connected TV advertising campaigns Mobile and in-app advertising

✅ Best For

  • Using the SmartyAds DSP to run programmatic video campaigns across CTV and mobile inventory.
  • Publishers using the SmartyAds SSP to monetize their ad inventory through real-time bidding.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Companies looking for non-programmatic, direct advertising solutions
  • Marketers focused exclusively on search or social media advertising

🏆 Alternatives

StackAdapt MediaMath Adform

Unlike single-point solutions (just a DSP or just an SSP), SmartyAds offers an integrated stack which can reduce complexity, improve transparency, and increase efficiency for businesses that operate on both sides of the ad tech landscape.

💻 Platforms

Web API

🔌 Integrations

Google MCM Pixalate Various SSPs and DSPs

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (All tier)

🔒 Compliance & Security

✓ GDPR ✓ IAB Tech Lab Certified

💰 Pricing

Contact for pricing

✓ 14-day free trial

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