The Trade Desk
A Media-Buying Platform for the Open Internet.
Overview
The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and devices. It provides access to a massive inventory of display, video, audio, and native ads on the open internet.
✨ Key Features
- Omnichannel programmatic advertising (CTV, video, audio, display, native)
- Advanced audience targeting and data management
- AI-powered optimization engine (Koa)
- Unified ID 2.0 identity solution
- Enterprise APIs
- Advanced measurement and reporting
🎯 Key Differentiators
- Independent, buy-side only platform (no owned media).
- Leader in the open internet and CTV advertising.
- Pioneering identity solutions like Unified ID 2.0.
Unique Value: A powerful, independent platform for advertisers to buy and manage data-driven campaigns across all channels of the open internet.
🎯 Use Cases (4)
✅ Best For
- Major brands and agencies running sophisticated, data-driven campaigns across the open web.
- Advertisers shifting budgets to CTV and other emerging digital channels.
- Companies building in-house programmatic trading desks.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with limited budgets and expertise.
- Advertisers focused solely on search or social media.
🏆 Alternatives
As an independent DSP, it offers an unbiased alternative to the 'walled gardens' of Google and Meta, with a strong focus on transparency and the future of the open web.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Standard tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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