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Top Producer

The Ultimate Real Estate CRM.

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Overview

Top Producer has been a staple in the real estate industry for decades, offering a CRM platform designed to help agents manage their contacts, nurture leads, and track transactions. Its key features include deep MLS integration for creating reports and tracking property data, automated marketing campaigns, and transaction management capabilities. The latest version, Top Producer X, features a more modern, intuitive interface.

✨ Key Features

  • Contact and Lead Management
  • MLS Integration (Live MLS data, reports)
  • Automated Email Drip Campaigns
  • Transaction Management
  • AI-powered Smart Targeting for identifying potential sellers
  • Mobile App
  • Marketing Templates

🎯 Key Differentiators

  • Deep, direct integration with Multiple Listing Services (MLS).
  • Long history and brand recognition in the real estate industry.
  • AI-powered 'Smart Targeting' feature to identify likely sellers.
  • Comprehensive feature set covering contacts, marketing, and transactions.

Unique Value: Provides unparalleled MLS integration that allows agents to embed live property data directly into their client communications and marketing materials.

🎯 Use Cases (3)

Individual agents who want deep MLS integration in their CRM. Agents looking to nurture their sphere of influence (SOI) and past clients. Real estate professionals who value a long-established, industry-specific CRM.

✅ Best For

  • Creating professional, data-rich property reports directly from the MLS to send to clients.
  • Setting up long-term 'set it and forget it' marketing campaigns for different contact groups.
  • Identifying potential sellers within the database using AI-powered insights.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Teams needing advanced lead routing and collaboration tools.
  • Users who require extensive third-party integrations beyond the core real estate ecosystem.

🏆 Alternatives

Wise Agent IXACT Contact LionDesk RealtyJuggler

While many CRMs connect with lead sources, Top Producer's core strength lies in its deep integration with the MLS, making it a powerful tool for agents who rely on property data for their marketing and client service.

💻 Platforms

Web iOS Android

🔌 Integrations

Realtor.com Zillow Dotloop Multiple Listing Services (MLS)

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support

💰 Pricing

$60.00/mo
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