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Total Expert

The Customer Engagement Platform for Modern Financial Institutions.

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Overview

Total Expert is a comprehensive marketing, sales, and customer engagement platform built specifically for modern financial institutions. It enables loan officers and bankers to manage customer relationships from a single platform, delivering personalized marketing campaigns and co-marketing with partners. While not a traditional borrower portal, its functionality supports the borrower's journey through automated communications, educational content, and milestone updates, integrating with POS and LOS systems to provide a cohesive experience.

✨ Key Features

  • Marketing automation (email, social media, print)
  • Sales enablement and CRM
  • Co-marketing capabilities for partners (e.g., real estate agents)
  • Automated journey-based communication
  • Compliance and brand management
  • Data analytics and reporting

🎯 Key Differentiators

  • Purpose-built for the financial services industry
  • Combines marketing, sales, and engagement in one platform
  • Strong co-marketing and compliance features

Unique Value: Total Expert provides a single, compliant platform for financial institutions to automate personalized customer journeys, fostering loyalty and driving growth across their entire product portfolio.

🎯 Use Cases (4)

Automating marketing and communication for loan officers Nurturing leads and existing customers Co-marketing with real estate agents and other partners Providing consistent, compliant messaging throughout the loan lifecycle

✅ Best For

  • Adopted by a significant number of the top retail lenders in the U.S. to power their marketing and customer engagement strategies.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Organizations looking for a standalone, transactional borrower portal for document upload and loan applications.

🏆 Alternatives

Surefire CRM (Black Knight) Jungo BNTouch Mortgage CRM Salesforce Financial Services Cloud

Unlike generic marketing automation platforms, Total Expert is built with the specific compliance, data, and workflow needs of the lending industry in mind, offering pre-built content and integrations that accelerate time-to-value.

💻 Platforms

Web API

🔌 Integrations

Encompass Blend SimpleNexus Salesforce CoreLogic Mortgage Coach

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (Varies tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

Contact for pricing
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