PowerRouter
Intelligent Lead Routing for Salesforce.
Overview
PowerRouter is a Salesforce-native application developed by CRMfusion, the makers of the popular data quality tool DemandTools. It is designed to provide intelligent and automated routing for leads, contacts, and other objects within Salesforce. PowerRouter features a drag-and-drop visual workflow builder that allows administrators to create sophisticated routing rules. It can manage assignments by territory or revenue and includes features like 'tie-breakers' to ensure leads are always distributed to the best-matched representative. Its interactive dashboards provide real-time insights into routing performance.
✨ Key Features
- Drag-and-drop visual workflow builder
- One-click automation
- Territory and revenue-based routing
- Custom 'tie-breaker' logic
- Interactive dashboards for real-time insights
- Salesforce-native
🎯 Key Differentiators
- Intuitive, drag-and-drop visual workflow builder.
- Part of the trusted CRMfusion (Validity) suite of products.
- Real-time, actionable metrics and dashboards.
Unique Value: Simplifies the creation of complex routing rules in Salesforce through an intuitive, visual interface, empowering admins to manage and optimize lead distribution without code.
🎯 Use Cases (4)
✅ Best For
- Managing leads by territory or revenue to identify high-potential prospects.
- Using a visual workflow to build and manage routing rules.
- Designating custom tie-breakers for lead distribution.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not using Salesforce.
- Teams that need a very simple, out-of-the-box round-robin solution.
🏆 Alternatives
Compared to building complex logic in Salesforce Flow, PowerRouter offers a more purpose-built and user-friendly experience for routing, complete with dedicated reporting and analytics.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: N/A
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